LIMITED TO 100 PIECES · GEN 1
🦁
BROCAS
AUTOMATIC

Born from a family name.
Built to last generations.

The Brocas Gen 1. Deep blue automatic, PT5000 movement, integrated bracelet. 100 pieces, never repeated.

Spots remaining66 of 100
The Story

Fully refundable at any time before production locks.

Swiss-Spec Movement
PT5000 · 2824 Architecture
Sapphire Crystal
Anti-reflective coated
100 Pieces Only
Never repeated
Fully Refundable
Risk-free deposit
THE WATCH

Every detail, decided with intention.

CaseCushion/tonneau, 316L stainless steel
Diameter~40mm
MovementPT5000 — Swiss 2824 architecture
Power Reserve38+ hours
CrystalSapphire, double AR coat
DialDeep blue, horizontal ribbing
IndicesApplied baton, BGW9 lume
Water Resistance100m
BraceletIntegrated, brushed + polished
CasebackExhibition (engraved for full-pay)
Price$499 USD
Edition100 pieces, Gen 1 only
FOUNDING MEMBER

Pay in full at $499 and receive a personally engraved caseback + priority production slot.

THE STORY

A surname worth wearing.

Brocas is my family name. It has a lion on the crest — bold, proud, the kind of thing that makes you stand a little straighter when you see it.

I've always loved watches. Not the status symbol kind — the kind that mean something. The kind you actually think about. But I could never find one that felt truly personal.

So I decided to build it. Not a fashion accessory. Not a fashion watch with a random name slapped on. A real automatic movement, a real cushion case with integrated bracelet, a real deep blue dial with horizontal ribbing and a lion sitting at 12 o'clock exactly where he belongs.

100 pieces. First run only. If this sells out, Gen 2 gets to exist — but it won't be this. Gen 1 is Gen 1.

I didn't want just another watch. I wanted one I'd hand to my son.

HOW IT WORKS

Simple. Transparent. Risk-free.

01
Reserve

Place a fully refundable $99 deposit to secure your spot. No risk, cancel anytime.

02
We Hit 100

Once we reach 100 reservations, production is triggered. You'll be the first to know.

03
It's Made

Your watch is manufactured to spec. We'll send updates throughout production.

04
It Ships

Pay the remaining balance on shipment. Your Gen 1 arrives at your door.

FAQ

Questions answered.

Is the deposit really refundable?

Yes. 100%, no questions asked, anytime before production locks. If we don't hit 100 reservations, everyone gets refunded automatically.

What movement does it use?

The PT5000 — a high-quality clone of the ETA 2824/2836 architecture. Regulated to ±10–15 seconds per day, with exhibition caseback so you can see it work.

When does it ship?

Estimated Q4 2026, depending on when production triggers. We'll communicate every milestone.

Why only 100 pieces?

Because Gen 1 should mean something. This run is a collector's piece. If demand is there, Gen 2 gets to exist — but it won't be this.

What's the full price?

$499 USD. Your $99 deposit comes off that total. Pay in full now and get the engraved caseback + priority slot.

Do you ship internationally?

Yes. Worldwide shipping included in the price.

NOT READY TO DEPOSIT?

Join the waitlist.

Get updates when production triggers, and first access if spots open up.

66 SPOTS REMAINING

Secure your piece
of history.

$99 deposit · Fully refundable · Ships Q4 2026